Artist Statement and Documentation
The goal of my circulation project was to inform the undergraduate student body of the presence of international students on campus and provide information on how to reach those students. I accomplished this goal via flyer distribution in areas where I thought undergraduate students would be most likely to see said flyers. I chose this particular method because Global Ties does not usually do flyer-based advertisement, which I think is an effective way to target undergraduates in particular. It is also a simple way to reach a large and diverse area. This project revolved around the concept that students are always on the move, therefore I made sure the flyers were placed in a wide variety of locations/university departments, which included the engineering school, business school (Sennot Square) and Nursing building.
The flyers promote public discourse about international student life because it exposes undergraduates to possibilities they may not be aware of. Global Ties is not a well-known organization on campus because it is primarily focused on international student undergraduates, even though domestic students are all free to attend their events. By providing links to Global Ties events via QR code I adopted the use of modern smartphone technology, which I thought would appeal to the younger audience I was trying to reach. The biggest challenge I ran into during this experiment was actually finding evidence that my flyers were being read. Observing the area around the flyers waiting for someone to pick up the flyer wasn’t a time-sensitive option so I opted to visit the flyers on my way to class or on a lunch or dinner trip. Eventually I found someone looking at one of the flyers I put in towers lobby, but it was a last minute observation that I could have missed if I had gotten there any earlier.
Another challenge I ran into was the design of the flyer itself. At first I wanted to create a one-sided flyer, but it became apparent that it was not useful at all if the flyer got turned over to the blank side, and it looked too crowded with information. The two-sided design fixed that problem and also used less paper. Overall I think that, given more time, I could provide more evidence that the flyers were being read. I also think that these flyers would have a bigger impact on the Global Ties program if I had placed them around during orientation week. Because it is so late in the year, the amount of Global Ties events left is limited. However, the flyers still allowed students that are interested to be aware of the program so they can visit the events next year.
Documentation and Design
The flyer itself was designed as a two-sided sheet. On one side I had placed the question “Want to meet students from across the world right here on campus?” On the other side (given a student had flipped it over) I had a QR code that linked to the Global Ties website, an address to the 6th floor where the Global Ties office is, and a large Global Ties Logo (see flyer attached).
Day 1 (3/24): First row from left to right, 4th floor Forbes Tower (rehab sciences), Victoria Nursing building, Near printer on 2nd floor Sennot Square.
Day 2 (3/26): Second and third row left to right;
2nd: 151 Benedum Hall, 9th floor cathedral of learning, 1st floor Posvar,
3rd: Office of general studies lounge (1st floor posvar), table near Einstein’s bagels in Posvar, towers lobby.
Last picture: I finally managed to get a shot of someone looking at my flyer on 3/26!
See the flyer here: flyer for circ proj